Press kit
Everything a journalist, editor, or producer needs to write accurately about Aule and about household intelligence. Boilerplate is paste-ready. Founder bios are paste-ready. Quotable lines are pulled from already-published Aule writing and are on the record. The press contact is one address; we respond inside one business day.
Boilerplate
60-word paste-ready
Aule is the first managed household intelligence service — the cognitive operating layer above the family calendar, the chore app, and the smart-home stack. Founded in 2026 by Brennan and Haley McCloud, Aule pairs AI tooling with a human operations layer to anticipate, route, decide, and close loops on behalf of modern households. Charter Membership is application-only.
Founder bios
Co-founder
Co-founder of Aule. AI operator with a decade of production-AI experience across consumer and B2B contexts. Founded Aule after spending forty-five days carrying the household operating layer his wife had carried for five years — and realizing the most important application of the discipline was returning time and presence to households.
Co-founder
Co-founder of Aule. The person whose lived experience built the product — five years of carrying the household operating layer that Aule is now designed to remove. Brings the operator-mother perspective the category is ultimately built for, and the editorial sensibility behind the Aule voice.
Key stats
All HMLI dataset numbers are aggregated from the Aule-owned Household Mental Load Index instrument and are updated quarterly at the State of the Mental Load page. Underlying research citations are at the methodology page.
HMLI completions
To date — request live count for press
Charter cohort cap
First 250 households, by application
Launch context
Spring 2026 · Q2
Mothers carry
≈71% of cognitive household labor
Unnoticed by partner
≈75% of the load
One mother's unpaid labor
$140,315 / yr (2024 Mother's Day Index, BLS ATUS)
Aggregate HMLI numbers update on a rolling basis; for the most current figures for a deadline-driven piece, email press@getaule.com with the date and outlet and we will send the live count. Underlying research sources are documented at /hmli/methodology.
On the record
Pulled from already-published Aule writing. Use any of the lines below with attribution. For an interview, email press@getaule.com and tell us your outlet, angle, and deadline.
“Aule is the first managed household intelligence service — the cognitive operating layer above the family calendar, the chore app, and the smart-home stack.”
— Aule positioning statement, 2026
“Forty-five days was all it took to break me. My wife had done five years. That is when I realized this was not a chore problem. It was a cognitive problem.”
— Brennan McCloud, co-founder, Aule
“Software has done a remarkable job at the doing. None of it has touched the deciding. The deciding is where the mental load actually lives.”
— Aule pillar essay, “What is household intelligence?”
“The mental load is the load worth removing first. The doing is the easy part — the deciding is what runs the operating system of the family.”
— Aule pillar essay, “What is the mental load?”
Brand assets
Coming shortly
The full press kit — PDF one-pager, wordmark lock-ups (light + dark), color tokens, type guidance, and approved founder portraiture — is being prepared. For an asset request before the pack ships, email press@getaule.com with the outlet, the use, and the deadline. We will route the specific asset you need by hand.
Aule pronunciation: OW-lay (rhymes with “olé”).
Press contact
All press inquiries — interviews, asset requests, quote checks, embargoed pre-reads, off-the-record background — go to one address. We respond inside one business day. Mention your outlet and deadline in the subject line; we will route accordingly.