Aule · ProspectusFounding List Open

The Charter · Issue No. I

Founding rate,held for life.

Aule is the household intelligence layer — the cognitive operating layer of a home, distinct from household management and household automation. There are three ways in. Monthly at $299/mo, annual at $2,999/yr, or Concierge from $50k for households that need the layer self-hosted on their own infrastructure. The first two hundred fifty households at the monthly or annual rate are locked for the life of their membership.

Section i · The three charters

Three ways in. One household at a time.

Founding list · Pre-launch reservations open

Charter · Monthly

i

First 250, locked for life

$299/mo

Pay as you go. Lifetime lock for the founding 250.

The household intelligence layer, managed by Aule, on our infrastructure. Full auto by default; approval gates on grocery and spend at or above $200. The first 250 households keep this rate permanently.

Apply at this rate
Recommended · Best value

Charter · Annual

ii

First 250, locked for life · ~17% off monthly

$2,999/yr

Prepaid annually. Lifetime lock for the founding 250.

Same layer, prepaid for the year. Roughly $250/mo equivalent — about a 17% discount against monthly. Same lifetime-lock mechanic for the first 250 households who join annually.

Reserve a founding seat

Concierge · By inquiry

iii

Self-hosted · Fine-tuned · White-label

Starting at

$50k

3 to 6 month engagement cycle.

For UHNW households, family offices, and households where data sovereignty is non-negotiable. Self-hosted on-prem. Fine-tuned model. Custom integrations. Dedicated ops. Optional white-label. By inquiry.

Inquire privately

* Concierge engagements are quoted privately. Cohort caps and founding-rate locks apply to Monthly and Annual only.

Section ii

A letter from the founders

$299/mo is the rack rate for the layer.

We considered everywhere from $99 to $499 a month and landed here because this is what it costs to run a household intelligence layer the way we run it — full auto, real memory, real loop-closure, real people on call behind the agent.

We are confident enough in the architecture to commit to locking the rate permanently for the first 250 households. After those seats fill, the same monthly figure is the price of admission; only the lifetime lock changes.

We are not asking you to be early. We are asking you to be one of the 250 households who decide what living with this looks like.

Brennan & Haley McCloud · Founders, Aule

Section iii · The ledger

What the layer holds — and what it doesn’t.

Held by Aule

ix entries
  • 01Onboarding interview with Brennan and Haley — your household memory gets built in person
  • 02Full auto by default — Aule closes loops end-to-end. Examples today include meals through grocery delivery, service appointments through quotes/booking/payment, dinner reservations, summer camp registration, and travel from search through itinerary
  • 03Approval gates on grocery and any spend over $200 — two beats of confirmation, and the layer gradually loosens as it earns your trust
  • 04Three-layer household memory that compounds monthly — facts that do not change, patterns learned over weeks, every action on the record
  • 05Nightly synthesis loop — while you sleep, Aule reviews the day and surfaces what is coming, what changed, and what needs your nod
  • 06Per-household configurable rules — spend limits, escalation triggers, the topics that always wait for you. You write them once; you adjust them whenever
  • 07Calendar reconciliation across both partners, the kids, and the dog
  • 08Subscription auditing, recurring-charge verification, bill-pay coordination
  • 09One-click delete-my-data and a portability export, always

Held elsewhere

iv entries
  • 01Anything Aule pays vendors on your behalf — that's passthrough at cost (plumber's bill, groceries, flights). Aule is the operations layer, not the credit card.
  • 02Therapy, financial advice, legal advice, or medical decisions — Aule coordinates; your professionals decide
  • 03Childcare or eldercare delivery — Aule coordinates the people, doesn't replace them
  • 04Anything the household member needs to physically be present for — soccer practice, school drop-off, your wedding

Section iv · On the other side of the ledger

The other options on the table.

All figures sourced from public US labour and concierge market data, MMXXVI.

Option
i.Household manager (W-2)
$80,000–$150,000 / year + benefits
One human, 40 hours, on payroll. The right answer at a different stage of life.
ii.Personal concierge service
$200–$500 / visit
Per-task pricing, no continuity, no memory of your household.
iii.Part-time virtual EA
$30–$60 / hour · $2,000–$5,000 / month
Hourly economics, no AI leverage, turnover risk.
iv.DIY (the status quo)
~$0 / month
153 hours/year of cognitive labor falling disproportionately on one person. The cost of carrying it yourself.
Æ.Aule Founding Charter
$299/mo · $2,999/yr
One layer that learns the household, closes loops end-to-end, and quietly compounds.

Section v · Questions of record

The questions we hear most.

i.What does Aule actually cost?

Founding Charter is $299/mo (or $2,999/yr if you prepay annually). If you are in the first 250 households, that rate is locked for the life of your membership. Concierge installations — self-hosted on-prem, fine-tuned model, custom integrations — start at $50k, by inquiry, on a 3 to 6 month engagement cycle.

ii.What's the difference between Founding Charter and Concierge?

Founding Charter ($299/mo) is the household intelligence layer — managed by Aule, running on our infrastructure, ready in days. Concierge (from $50k) is for households that need the layer self-hosted on their own infrastructure, with a fine-tuned model trained on their household, custom integrations to private systems, a dedicated operations team, and optional white-label. Concierge is right for ultra-high-net-worth households, family offices, and any household where data sovereignty is non-negotiable. Most households are Founding Charter; Concierge is the right answer for a small number of households where it is the right answer.

iii.How do approval gates work?

Full auto is the default — Aule closes loops end-to-end without you in the middle. Two beats of confirmation are kept on by default: before any grocery order, and any single spend at or above $200. After roughly 30 days and at least four successful grocery confirmations, the household can graduate grocery to "approve the weekly meal plan, run orders against it" — and the $200 threshold can be raised or removed at any time. You can also lock anything tighter, or accelerate the loosening, whenever you want.

iv.What if I apply during the founding window and you fill up before I'm onboarded?

You're seated at the founding rate the moment your application is accepted, and the lifetime lock applies the moment you onboard. If the cohort fills between your application and your onboarding, your seat is still founding.

v.Is there a free trial or a money-back guarantee?

No free trial — onboarding is high-touch and we don't want to do it for households who aren't serious. There is a 30-day money-back guarantee from the start of your membership if Aule isn't holding what we said it would.

vi.Can I cancel anytime?

Yes, anytime, no fee. Your founding-rate lock survives a single cancellation if you come back within 90 days — we know life rearranges.

vii.Does Aule charge my plumber/grocery store/etc. on my behalf?

For groceries and any single spend at or above $200, Aule asks first. For everything else inside your household rules, Aule closes the loop end-to-end through your card or account. Anything Aule pays vendors on your behalf is passthrough at cost. Aule is the operations layer, not the credit card line of business.

viii.Can both partners use the same Aule account?

Yes — and we strongly recommend it. Aule learns the whole household, not just one person. Adding a partner adds zero to the rate.

ix.How do you handle data privacy?

Your household data lives in Aule's infrastructure only. No third-party tracking pixels on Aule pages. Aggregated benchmarks may inform our annual State of Household Intelligence report; individual responses, never. One-click delete-my-data and a full portability export are always available.

x.What happens at month 13?

Nothing changes. Your rate stays locked at the rate you onboarded at. If you onboarded at Founding Charter inside the first 250, you stay there for the life of your membership.

xi.Is the founding rate available now?

Aule opens in roughly three weeks once final iOS approval lands. Founding-list members get a 7-day exclusive window before public — reserve your spot via the Mental Load Index assessment.

Closing the prospectus

By application only.By appointment, always.

We take the first 250 households one conversation at a time. If the Charter looks like the right way in, the next step is a short application — fifteen minutes, two partners if you have one.

Aule · Prospectus i · Spring MMXXVI · End.