Aule
Aule · Prospectus$2,999/yr · or $299/mo/mo

The Household Layer · Founding Rate

The household layer,held for the year.

Aule is the household intelligence layer — the cognitive operating layer of a home, distinct from household management and household automation. There are three ways in. The founding rate at $2,999/yr — locked for the life of your membership — or $299/mo billed monthly if a lower up-front commitment is the right shape for your household, or Concierge from $50,000 for households that need the layer self-hosted on their own infrastructure. No setup fee. The layer earns its keep, and so do we.

Section i · Three ways in

One founding rate. One household at a time.

Self-serve · Annual or monthly · Founding rate locked for life

The founding rate

Aule · Annual

i

Billed annually · Locked for life · Start today

$2,999/yr

About $250/mo, prepaid annually. No setup fee.

The household intelligence layer, managed by Aule, on our infrastructure, ready the day you start. Full auto by default; approval gates on grocery and spend at or above $200. Both partners on one account at no extra cost. The founding rate is locked for the life of your membership.

Aule · Monthly

ii

Billed monthly · Cancel anytime

$299/mo

No annual lock-in.

The same layer, month to month. The right shape for households that want to try Aule at a lower up-front commitment before moving to the founding annual rate.

Concierge · By inquiry

iii

Self-hosted · Fine-tuned · White-label

Starting at

$50,000

3 to 6 month engagement cycle.

For UHNW households, family offices, and households where data sovereignty is non-negotiable. Self-hosted on-prem. Fine-tuned model. Custom integrations. Dedicated ops. Optional white-label. By inquiry.

Inquire privately

* Concierge engagements are quoted privately. Annual and monthly are both self-serve; annual locks the founding rate for life.

Section ii

A letter from the founders

$2,999/yr, and the rate never moves on you.

We ask for a year on purpose. A household layer does its best work with runway — enough time to actually learn your vendors, your routines, the shape of your real week, not just the shape of your first one. Annual is how we ask for that runway, and it is how you lock the founding rate for good: full auto, real memory, real loop-closure, real people on call behind the agent.

Not every household is ready to commit a year on day one, and that is fine — $299/mo billed monthly is the same layer, no annual lock-in, cancel on your own schedule. Start there, move to annual when you are ready to lock the rate. No setup fee, no renewal a year out you forgot you signed.

We are asking most households to bet a year on us, because that is what it takes to do this properly. We are also not going to pretend a year is a small ask — so we built the monthly door, and we leave it open.

Brennan & Haley McCloud · Founders, Aule

Section iii · The ledger

What the layer holds — and what it doesn’t.

Held by Aule

ix entries
  • 01Onboarding interview with Brennan and Haley — your household memory gets built in person
  • 02Full auto by default — Aule closes loops end-to-end. Examples today include meals through grocery delivery, service appointments through quotes/booking/payment, dinner reservations, summer camp registration, and travel from search through itinerary
  • 03Approval gates on grocery and any spend over $200 — two beats of confirmation, and the layer gradually loosens as it earns your trust
  • 04Three-layer household memory that compounds monthly — facts that do not change, patterns learned over weeks, every action on the record
  • 05Nightly synthesis loop — while you sleep, Aule reviews the day and surfaces what is coming, what changed, and what needs your nod
  • 06Per-household configurable rules — spend limits, escalation triggers, the topics that always wait for you. You write them once; you adjust them whenever
  • 07Calendar reconciliation across both partners, the kids, and the dog
  • 08Subscription auditing, recurring-charge verification, bill-pay coordination
  • 09One-click delete-my-data and a portability export, always

Held elsewhere

iv entries
  • 01Anything Aule pays vendors on your behalf — that's passthrough at cost (plumber's bill, groceries, flights). Aule is the operations layer, not the credit card.
  • 02Therapy, financial advice, legal advice, or medical decisions — Aule coordinates; your professionals decide
  • 03Childcare or eldercare delivery — Aule coordinates the people, doesn't replace them
  • 04Anything the household member needs to physically be present for — soccer practice, school drop-off, your wedding

Section iv · On the other side of the ledger

The other options on the table.

All figures sourced from public US labour and concierge market data, MMXXVI.

Option
i.Household manager (W-2)
$80,000–$150,000 / year + benefits
One human, 40 hours, on payroll. The right answer at a different stage of life.
ii.Personal concierge service
$200–$500 / visit
Per-task pricing, no continuity, no memory of your household.
iii.Part-time virtual EA
$30–$60 / hour · $2,000–$5,000 / month
Hourly economics, no AI leverage, turnover risk.
iv.DIY (the status quo)
~$0 / month
153 hours/year of cognitive labor falling disproportionately on one person. The cost of carrying it yourself.
Æ.Aule
$2,999/yr (or $299/mo/mo)
One layer that learns the household, closes loops end-to-end, and quietly compounds.

Section v · Questions of record

The questions we hear most.

i.What does Aule actually cost?

Aule is $2,999/yr — the founding rate, prepaid annually and locked for the life of your membership. Prefer a lower up-front commitment? $299/mo billed monthly gets you the same layer. No setup fee, no hidden tiers. Concierge installations — self-hosted on-prem, fine-tuned model, custom integrations — start at $50,000, by inquiry, on a 3 to 6 month engagement cycle.

ii.Why annual instead of monthly?

The household layer does its best work with time to learn your house — vendors, routines, the shape of a real week. Annual is how we ask for that runway, and it is how you lock the founding rate for good: $2,999/yr (about $250/mo a month, prepaid). If a year is more than you want to commit to today, $299/mo billed monthly is the same layer with the flexibility to leave anytime — no annual lock-in required.

iii.What's the difference between annual, monthly, and Concierge?

Annual ($2,999/yr) and monthly ($299/mo) are the same household intelligence layer — managed by Aule, running on our infrastructure, self-serve, ready the day you start. Annual is the founding rate, locked for the life of your membership; monthly is the same layer at a month-to-month cadence. Concierge (from $50,000) is for households that need the layer self-hosted on their own infrastructure, with a fine-tuned model trained on their household, custom integrations to private systems, a dedicated operations team, and optional white-label. Concierge is right for ultra-high-net-worth households, family offices, and any household where data sovereignty is non-negotiable.

iv.How do approval gates work?

Full auto is the default — Aule closes loops end-to-end without you in the middle. Two beats of confirmation are kept on by default: before any grocery order, and any single spend at or above $200. After roughly 30 days and at least four successful grocery confirmations, the household can graduate grocery to "approve the weekly meal plan, run orders against it" — and the $200 threshold can be raised or removed at any time. You can also lock anything tighter, or accelerate the loosening, whenever you want.

v.Can I cancel anytime?

Monthly members can cancel anytime — no fee, no clawback; you keep access through the period you already paid for. Annual members lock the founding rate for the life of their membership and can cancel at any renewal; a cancellation mid-year does not carry a prorated refund, which is the trade-off for the lower effective rate. Your one-click delete-my-data and portability export are always available, on either plan.

vi.Is there a free trial or a money-back guarantee?

No free trial — onboarding is high-touch and we don't want to do it for households who aren't serious. There is a 30-day money-back guarantee on your first month or your first year, whichever plan you choose, if Aule isn't holding what we said it would.

vii.Does Aule charge my plumber/grocery store/etc. on my behalf?

For groceries and any single spend at or above $200, Aule asks first. For everything else inside your household rules, Aule closes the loop end-to-end through your card or account. Anything Aule pays vendors on your behalf is passthrough at cost. Aule is the operations layer, not the credit card line of business.

viii.Can both partners use the same Aule account?

Yes — and we strongly recommend it. Aule learns the whole household, not just one person. Adding a partner adds zero to either rate.

ix.How do you handle data privacy?

Your household data lives in Aule's infrastructure only and is never shared with third parties or used to train shared models. We run marketing measurement on our public pages to reach the households we serve, but nothing inside the product is exposed to third-party trackers. Aggregated benchmarks may inform our annual State of Household Intelligence report; individual responses, never. One-click delete-my-data and a full portability export are always available.

x.What if my rate changes later?

We'll never raise your rate without telling you first. Annual members keep the founding rate locked for the life of their membership regardless of what new members pay. If pricing ever changes for new members, you'll hear it directly — there's no contract holding you, and you can cancel before any new rate takes effect.

xi.Can I start today?

Yes — both plans are self-serve. Start today on either $2,999/yr or $299/mo, cancel per the terms of the plan you choose.

Closing the prospectus

The household layer,held for the year.

$2,999/yr annually, founding rate locked for life — or $299/mo monthly, cancel anytime. Start today, bring both partners on one account, and let the layer earn its keep.

Aule · Prospectus i · Spring MMXXVI · End.