We ask for a year on purpose. A household layer does its best work with runway — enough time to actually learn your vendors, your routines, the shape of your real week, not just the shape of your first one. Annual is how we ask for that runway, and it is how you lock the founding rate for good: full auto, real memory, real loop-closure, real people on call behind the agent.
Not every household is ready to commit a year on day one, and that is fine — $299/mo billed monthly is the same layer, no annual lock-in, cancel on your own schedule. Start there, move to annual when you are ready to lock the rate. No setup fee, no renewal a year out you forgot you signed.
We are asking most households to bet a year on us, because that is what it takes to do this properly. We are also not going to pretend a year is a small ask — so we built the monthly door, and we leave it open.