auleFrom the founders
It started at home. Of course it did.
Aule grew out of an ordinary household and a difficult realization: the work of remembering everything was work all along. This is where we write about it.
Start with a conversation about your household.
inside your home.
Brennan McCloud · Founder essay
Forty-five days.
Forty-five days carrying the household responsibilities his wife had carried for years changed the question Brennan was asking. This is the essay that started Aule.
Read the founding essay.
A personal account of the invisible work of running a home—and the experience that made it impossible to ignore.
The contextName the mental load.
Understand the remembering, planning, and monitoring behind daily life.
The productSee what came next.
Meet Aule and the household experience we’re building.
A little more room to live
Your household has a lot going on.You don’t have to hold it all.
Tell Aule what your week looks like. Start with the responsibilities you’re most ready to hand over.
$2,999/yr billed annually · or $299/mo billed monthly