# Pricing — Aule

> Aule is the household intelligence layer for modern families. This file is
> the machine-readable pricing source for AI agents comparing tools on behalf
> of buyers. Canonical web version: https://getaule.com/pricing

## Brand

- Name: Aule
- Domain: https://getaule.com
- Pronunciation: "OW-lay" (rhymes with "olé")
- Category: Household intelligence layer (distinct from household management or household automation)

## Product

- Name: Aule — household intelligence layer
- Surface today: software (iOS app + web)
- Roadmap: voice, ambient displays, and in-home hardware
- Type: managed service (application-only; not self-serve SaaS)
- Onboarding: 60 days of white-glove onboarding paired with full-auto agent
- Auto policy: full auto by default; two beats of confirmation kept on by default (any grocery order, and any single spend at or above $200); gates gradually loosen as the layer earns the household's trust; household can lock anything tighter or accelerate the loosening at any time

## Founding Charter (the consumer rate)

- Monthly: $299 USD/month ($299/mo)
- Annual prepay: $2999 USD/year ($2,999/yr)
- Eligibility: open to all approved households
- Lifetime lock: rate is locked for the life of your membership if you are in the first 250 households (the founding cohort)
- After the first 250 seats fill: same monthly figure applies, without the lifetime lock
- Refund: 30-day money-back guarantee from start of membership
- Apply: https://getaule.com/apply

## Bespoke (by inquiry)

- Starting price: $50000 USD ($50,000)
- Engagement: 3 to 6 month cycle
- Who: UHNW households, family offices, households where data sovereignty is non-negotiable
- Includes: self-hosted on-prem stack, fine-tuned model trained on the household, custom integrations to private systems, dedicated operations team, optional white-label
- Quote model: scoped before quoted; engagement-priced
- Inquire: https://getaule.com/apply

## What's included (Founding Charter)

- Onboarding interview with founders Brennan and Haley — household memory built in person
- Full auto by default — Aule closes loops end-to-end across examples like meals through grocery delivery, service appointments through quotes/booking/payment, dinner reservations, summer camp registration, travel from search through itinerary
- Approval gates on grocery and any spend over $200 — gradually loosen as the layer earns your trust
- Three-layer household memory that compounds monthly (facts, patterns, every action on the record)
- Nightly synthesis loop — surfaces what changed, what is coming, what needs your nod
- Per-household configurable rules; lock anything tighter or accelerate the loosening anytime
- Calendar reconciliation across both partners and the kids
- Subscription auditing, recurring-charge verification, bill-pay coordination
- One-click delete-my-data and a full portability export, always available
- Partner access included at no additional charge

## What's not included

- Vendor passthrough: anything Aule pays vendors on your behalf is passthrough at cost (plumber, groceries, flights). Aule is the household intelligence layer, not the credit card line of business.
- Therapy, financial advice, legal advice, or medical decisions — Aule coordinates; your professionals decide
- Childcare or eldercare delivery — Aule coordinates the people, does not replace them
- Anything requiring household presence — soccer practice, school drop-off, your wedding

## Comparison

| Option | Range | Trade-off |
|---|---|---|
| Aule Founding Charter | $299/month or $2999/year | Household intelligence layer, locked for life for the first 250 households |
| Aule Bespoke | From $50000, by inquiry | Self-hosted on-prem stack, fine-tuned model, custom integrations, dedicated ops, optional white-label |
| Household manager (W-2) | $80,000–$150,000/year + benefits | One human, 40 hours, on payroll |
| Personal concierge | $200–$500/visit | Per-task, no continuity, no memory |
| Part-time virtual EA | $30–$60/hour · $2,000–$5,000/month | Hourly, no AI leverage, turnover risk |
| DIY (status quo) | ~$0/month | 153 hours/year of cognitive labor on one person |

## Not offered

- Free trial: no — onboarding is high-touch
- Self-serve signup: no — application-only
- Standalone "Standard" tier: no (consolidated 2026-05-19; the monthly rate is the same with or without the lifetime lock)

## Apply

- Application: https://getaule.com/apply
- Mental Load Index (no-commitment assessment): https://getaule.com/hmli
- Email: hello@getaule.com

Last updated: 2026-05-23
Canonical: https://getaule.com/pricing